Willem Baelde

Who is Baelde Consulting?

My name is Willem Baelde, founder and owner of Baelde Consulting. After having worked for many years at large technology companies like Philips, NXP, HERE, TomTom and ASML I now offer my knowledge of and experience with managing quality and excellence for new product and services to a wider audience. My main interest is supporting medium sized companies with continuously renewing and improving their products and services.


I am a seasoned people and process manager with a combined academic background in physics and business administration and a practical attitude. I have broad experience in a variety of managing and consulting positions, often in times of significant strategic changes and/or rapid growth. My strength is in creating commitment for vision, strategy, plans and actions.
I have extensive experience with international, cross-functional teams in the high-technology and automotive sector, where I support the teams in obtaining the aspired objectives by actively coaching people.